Business Case #2 – Event Booking Automation with Make.com

The Context

A local cultural association hosts weekly events such as wine tastings, concerts, and community meetups. Bookings were collected via:

• Google Forms

• Email

• WhatsApp messages

Each week, a staff member spent 6 to 8 hours manually consolidating submissions, checking seat availability, sending confirmations, and following up with reminders.

The Solution (Built with Make.com)

I designed and implemented a fully automated workflow that:

1. Captures new bookings in real time via Google Forms

2. Checks seat availability using a live Google Sheet

3. Sends personalized confirmation emails including:

   • Date and time of the event

   • Location map

   • A cancellation link with self-service functionality

4. Sends an automatic reminder 24 hours before the event

5. Sends a feedback form after the event

Pricing

• Basic automation: €450

• Full automation with dynamic logic, email customization, and cancellation handling: €1,200

• Optional maintenance: €40/month (up to 3 technical revisions included; no content changes)

Results Achieved

• Over 100 hours saved in 6 months

• Zero manual errors

• Attendance rates increased by 40%

• Feedback response rate improved from 20% to 70%